Welcome to Whatscore! Here, you'll find everything you need to know about our dedicated editorial team, the backbone behind all the content you enjoy daily.

At Whatscore, we specialize in three main types of content.

• Whatscore Pulse
  Whatscore Pulse is a betting tip service that collects the latest insights from newspapers, blogs, and forums worldwide. The team of betting analysts at Whatscore evaluates this information to craft up-to-date, last-minute betting tips based on the latest available information. Whatscore Pulse is distributed to our local websites, where the local Whatscore editors then review and finalize the betting tips.

• Whatscore Social
  Whatscore Social offers editorial betting tips that are solely based on our editors' personal opinions. Our editors have the freedom to utilize their expertise, relying on detailed statistical analyses and their own instincts to craft these tips. While these betting tips adhere to a structured template, our editors are encouraged to think outside the box to deliver the most insightful and effective betting advice for each individual match. This personalized approach ensures that our tips are not only informed but also uniquely tailored to each game.

• Whatscore Insights
  Whatscore Insights is our custom-developed advanced betting tool powered by machine learning and algorithms. It leverages a vast database of team statistics, incorporating both historical and current game data to pinpoint details that could determine the outcome of a match. As Whatscore Insights evolves, its accuracy improves, offering you top-notch, data-driven betting advice that enhances over time. With Whatscore Insights, you receive dependable, statistically-based betting guidance that continually refines itself.

Our global presence spans over 20 countries, allowing us to share resources across our extensive network. To provide the best betting tips for each game, we collaborate with freelancers and local betting analysts/editors.

Each betting tip is crafted by an individual editor, who is responsible for the content on that specific page. You can see the editor responsible for each tip below the 'Whatscore Social.'

Despite having access to a wealth of information from our database and expert analysts, each editor ultimately selects and crafts the best betting tips. This personal touch is what makes Whatscore unique, ensuring that every betting tip is carefully considered and tailored for our audience.

Our editors create betting tips using the extensive Whatscore Database, known as 'Whatscore Insights.' They receive support from our professional betting analysts, who provide up-to-date information across all local websites. The Whatscore analyst team is led by our two founders:

• Mads Paulsen: A Danish betting pro, poker player, and internet entrepreneur. Fifteen years ago, Mads created the famous Trendlists.com (JPEG) (JPEG), which he later sold.
• Jonas Jensen: Known as the 'Swedish Viking,' Jonas has been developing betting systems for over 25 years. He specializes in 'Oddset,' 'Bomben,' and 'Stryktipset,' popular games provided by 'Svenska Spel' in the regulated Swedish betting market.

Some recommended books from Jonas

You can read more about Whatscore, our founders, and the history and vision behind our platform on the About Whatscore page.